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By considering these five circular design principles, you can go a long way toward designing marketing and packaging projects that are environmentally friendly. As a bonus, because they involve reducing waste, these principles can often save you money, too. So be good to the earth– and your bottom line, too!

Did you know that loyal customers purchase more frequently, have larger basket sizes, and are more receptive to upsells? It’s no wonder two-thirds of most businesses’ sales come from existing customers.[1] Once you win those customers, you want to keep them!

As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data. However, having more data doesn’t, by itself, generate success. You can personalize your direct mail and email with people’s names, tailored offers, and even customized images and text but still not get the desired results. What’s the secret? Instead of marketing to demographics, market to people.

In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, there's a timeless charm to a well-executed print campaign that captures attention and makes a lasting impression. Print has unique qualities that can elevate your direct mail efforts. Let’s look at five elements that make print special.

Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them to take action. Let’s break down five essential steps to writing effective marketing copy.

In marketing, being "top of mind" means being the first brand or product that comes to mind when a shopper thinks of a particular industry, category, or need. For example, when someone says “soda,” what comes to mind? Coca-Cola? Pepsi? When someone says “electronics,” is it Apple? Samsung? LG? Whatever your product category, you also want to be top of mind.