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Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored to your target audience. Recently, HubSpot compiled a list of questions to help you target your messaging with laser focus. Let's look at seven of them.
Read MoreYou have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the most significant investment? You might think that the answer is obvious—the ones who spend the most money with you. But which metric do you use to determine that?
Read MoreWhen you look at any printed material, what catches your attention first? Often, it's the bullet points. These concise and impactful lists naturally draw the eye, making them a key element in any layout.
Read MoreWhen selling a product or service, the words you choose matter. It is not just what you say but how you say it. Whether you're fine-tuning a direct mail headline or crafting the subject line for an email, making subtle tweaks can make a huge difference.
Read MoreIn today's digital age, where we are used to hearing, "Go paperless! Go green," print unfairly gets a bad reputation. However, print is a sustainable choice for businesses looking to minimize their environmental impact. Let's look at some compelling data points that highlight the sustainability of paper.
Read MorePay close attention to the envelope to maximize the impact of your direct mail campaigns. The envelope is your mail's first impression, and optimizing its design can significantly boost your response rates.
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