The ability to tailor documents with precision, incorporating variables like gender, income, and geographic location, holds immense potential in print and email marketing. But savvy marketers know that data points, by themselves, don’t make communication effective. So what does? Relevance.
Read MoreMarketers learn from what some do well and from what others don’t. Either way, they learn. Let’s look at five “don’ts” we can take away from the mistakes of others. See any you need to fix in your marketing?
Read MoreOne of the fastest-growing types of marketing is content marketing. Why? Because it works. Content marketing positions you as a thought leader, establishes credibility, and is often the gateway to your customers discovering your business.
Read MoreKeeping your mailing list up to date is essential for making the most of your marketing dollars. It ensures that your messages arrive in a timely fashion and provides other benefits such as cost savings and better targeting. Let’s look at five benefits of an up-to-date mailing list to motivate you to make this one of your top investments.
Read MoreWhat does it take to create customer loyalty, the kind of loyalty that makes customers stick with you, even when their favorite sales representative, hair stylist or financial advisor moves on?
Read MoreUnderstanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles—scarcity, reciprocity, authority, social proof, liking, and consistency—can help boost results and get customers to act quickly.
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